Owners of small tow companies don't have a CFO, a COO, or an analyst. They have a phone that won't stop ringing. The numbers exist — in Towbook, the bank, the ad account, the phone logs — but nobody has time to read them together.
My system does. Each morning I get a brief on what needs me today. Each evening, what happened. Weekly and monthly, a business review: revenue per mile, call mix, ad spend against paid jobs, bills coming due, cash flow, and the decisions only the owner can make. It reads like a team of finance, operations, and strategy advisors — and it flags when you need a real attorney or CPA instead of pretending to be one.
At a glance
Daily, weekly, monthly
A morning action brief, a close-of-day recap, and deeper weekly and monthly reviews.
Every mile, every dollar
Revenue per mile, call mix, driver activity, expenses, and cash in one place.
Advisors on call
Ask finance, operations, marketing, tax, or legal-triage questions in plain English.
Honest about limits
It tells you when a question needs a licensed attorney or CPA.
What's included
- Morning action brief and close-of-day recap
- Weekly and monthly business reviews
- Bill and deadline radar
- Ad spend measured against paid jobs
- On-demand questions to finance, operations, and marketing advisors
- Everything in plain English, on your phone
Running daily at Athena Towing, the owner's own tow company in Athens, Georgia.
Questions
Is this legal or tax advice?
Where does my data go?
Other services
Phones & Texts
Your crew gets first ring; the AI answers what they miss, quotes from your rates, texts customers, and hands dispatch a clean ticket.
Towbook & Motor-Club Billing
Billing-portal data entry pre-filled for all the major motor clubs: dispatch matched to Towbook, deadhead miles calculated, a human checks and submits.
Payroll & Commissions
Every driver's commission calculated each week from your jobs, with your real pay rules, ready to approve.
Books, Bank & Reconciliation
Bank accounts connected, transactions auto-categorized, card processor reconciled — books you can trust without QuickBooks.
Website & Google Ads
Ads synced with your dispatch software: every ad call traced to a job, true ROI after costs, and each job's profit sent back to Google, so it can bid on profit instead of phone calls.