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Interactive demoSee the owner dashboard
One page that tells a tow owner where the business stands: money in the bank, calls and response times, what every truck earns and costs per mile, driver pay, Google Ads traced to real jobs, reviews, who answered the phone, motor-club billing, and where the next twelve months are heading.
It's built by the same system that runs Athena Towing, where it reads the live books, dispatch exports, payroll, ads, and phone logs. This demo runs on sample data for a fictional company, Ridgeline Towing & Recovery.
Sample data: Ridgeline Towing & Recovery is a fictional company. Click the tabs, and try the scenario planner under Growth & projections.
On a phone? Open the dashboard on its own page, it's easier to scroll.
Nine tabs, one business
Every figure prints its period and source underneath, and billed and banked money are kept separate.
- Overview: month-to-date banked revenue and net income, cash on hand, calls, time to scene, and the alerts that need the owner today.
- Financials: revenue against expenses by month, net income and EBITDA, margins, where the money goes, cash at month end, loans, and revenue by source.
- Operations: calls and billed dollars by account type, average invoice, revenue per mile, deadhead share, time to scene, service mix, and when calls come in.
- Fleet & fuel: what each truck earns, fuel and maintenance spend, running cost per mile, and truck financing.
- Team: active crew, commission by driver and by month, labor cost as a share of revenue, and each weekly payroll run.
- Marketing & reputation: ad spend against job revenue and profit, cost per booked job against break-even, campaigns, reviews, and website traffic.
- Phones & AI: who answered the phone, the AI dispatcher's calls, quotes and bookings, what happened to each ad call, and the AI's call-quality checks.
- Motor-club billing: billed dollars by club, deadhead miles billed, portal invoices filed by automation, and open balances.
- Growth & projections: twelve-month projections for revenue, net income, and calls, break-even calls per month, and a scenario planner with sliders.
Yours runs on your numbers
Every figure in your dashboard comes from your own bank feed, Towbook, payroll, phones, ads, and reviews, with the period and source printed under it. Billed and banked are kept separate. If a source isn't connected yet, the tile says so instead of guessing.
It's part of the AI operating system we build on a server you own, so it's yours to keep.