What could you stop paying for?

Most defaults are what my own tow company paid. Change every number to yours.

Premium dispatch-software tier you could drop to base (the difference, $/mo) Athena: Towbook $319 → $109

Accounting software ($/mo) Mine: QuickBooks, $80/mo

Monthly bookkeeper or accountant ($/mo) Mine: $300/mo. You may still want a CPA to file.

Marketing agency or website/SEO help ($/mo) Count the agency's fee or commission, not the ad spend itself. Mine was about $500/mo.

Phone app or virtual number service ($/mo) Athena: phone software, $55

Answering service or AI answering subscription ($/mo) Rented AI answering often runs $80–$600/mo

Other subscriptions it could replace ($/mo) Reporting tools, CRM, payroll calculators…

Hours a week your team spends on billing portals, data entry, payroll math, and reconciling Be honest. Most shops undercount.

What an hour of that person's time costs you ($/hr) Wage plus taxes

Share of that time the system takes over (%) Conservative default. I estimate ~90% for billing portals at Athena.

Your running costs: server, phones, AI voice, Claude, usage ($/mo) Athena-sized shop on a basic Claude plan. See pricing for the split.

Optional: the setup fee you were quoted ($) Leave blank until you have a quote.

Optional: build hours you were quoted At $80/hr. Leave blank until you have a quote.

Subscriptions and services you stop paying	—
Team time given back	—
Your running costs	—
Net, every month	—
Net, every year	—

Before the one-time setup fee and build-out at $80/hr, which we quote on the free call. Time given back is time your team can spend on more calls, not a cut in anyone's pay.

Walk me through my numbers

What could you stop paying for?

Own your back office.