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One connected systemWhat your AI operating system runs
77 automations running every day at Athena Towing, and 67 more we build for your shop on request. Pick an area to see both.
Phones & AI dispatch
Your crew gets first ring. The AI answers what they miss, quotes from your rates, and books the job.
Running at Athena Towing today
- Main line rings the office phone, then every crew phone at once; voicemail pickups are detected and the call keeps moving, so no caller gets hung up on
- AI dispatcher answers what the crew misses: vehicle, pickup, drop-off, a quote from your rates, a booked job, and a human handoff on request
- Quotes calculated in code from your rates and real road distances, so the AI can't invent a price
- Automatic failover to a backup AI provider if the main one goes down mid-call
- Roadside-network job offers worked by phone: the crew is rung for an ETA, then the job is accepted or escalated
- Reminder calls when a driver hasn't accepted a job
- Every AI call recorded, transcribed, scored by an automated quality check, and reviewed daily
- Phone-routing watchdog that flags dead air, stuck calls, and phones that keep missing
We build it for you
- Spanish-language phone AI
- Overflow "busy mode": honest longer ETAs, scheduling, or referral to a partner when the crew is slammed
- Automatic AI callbacks to callers who hung up before anyone answered
- Voicemails transcribed, summarized, and turned into tasks
- Call routing across multiple yards and service areas
- After-hours answering for your other business lines
Customer experience
Customers always know what's happening, from the first text to the review link after the job.
Running at Athena Towing today
- Address checks on every call, with far-away pickups read back before a truck rolls
- Text quotes on request: one standard reply first, then an instant AI quote if the customer asks for it
- "Your driver is on the way" texts with the driver's name and how to reach them
- A live tracking link that follows the truck the driver actually picked
- A "no driver yet" text after 15 minutes with options to keep waiting or cancel
- Invoices with a payment link texted to the customer in one tap from the dispatch chat
- Google review requests texted after completed jobs
- A private inbox where your team answers customer texts from their phones
- Delivery tracking on every outbound text, opt-out handling, and a spend circuit breaker
We build it for you
- Damage-claim photos collected by text link before hookup
- Customer self-service page for status, receipts, and documents
- Automatic "10 minutes away" and "arrived" texts as the truck approaches
- Deposits or card holds collected by text before hookup on long tows
- Post-job receipts and a one-question satisfaction check
- Paperwork packets customers can hand to their insurance company
- WhatsApp and web chat answered by the same assistant
Dispatch & Towbook
Leads become Towbook jobs, and your dispatcher can run the board from team chat.
Running at Athena Towing today
- Web, phone-AI, and text leads turned into Towbook jobs automatically
- Dispatcher quote channel in team chat: type the job in plain English, get a priced quote, tap to invoice or create the Towbook job
- Every new lead, booked job, missed call, and handoff posted to your dispatch channel
- Crew broadcasts for scheduled tows
- Crew roster synced from Towbook every day
- Daily Towbook report pull and a weekly review of gone-on-arrivals and secondary tows
We build it for you
- Connectors for other dispatch apps (Omadi, TOPS, Beacon, and others)
- Closest-available-truck suggestions from live GPS
- Auto-assignment by rotation, truck type, and driver skills
- Long-distance and scheduled-transport quoting with route and toll costs
- A booking portal for body shops, dealers, and fleet accounts
- Police rotation calls logged and billed to each agency's rules
Motor-club billing
The billing-portal data entry is pre-filled for all the major motor clubs. A human checks and submits.
Running at Athena Towing today
- Billing sweep on every call: en-route, loaded, and deadhead miles calculated from real addresses and filled in
- Daily mileage and billing audit that catches what the sweep missed
- All the major motor-club billing portals: dispatches matched to Towbook, deadhead charges added, invoices built for review and submitted
- Portal sessions watched so billing never stalls on an expired login
- Return miles that must be called in to a club, flagged with the billable excess worked out
- Motor-club dispatch emails and portal jobs turned into Towbook calls automatically
- Portal agents that request payment where a club pays through its portal
- Virtual-card payments from motor clubs charged and recorded automatically, with a safety net for out-of-network cards
- Completed-job billing emails for clubs billed by email, and alerts for secondary tows that need manual billing
- Daily and weekly billing digests showing what was billed and what's still open
We build it for you
- More motor clubs and roadside networks, one portal at a time
- Short-pay and dispute tracking with the evidence attached
- Rate audits that check every club payment against your contract
- Gone-on-arrival billing handled the same way as completed tows
Payroll & team
Commissions calculated every week with your real pay rules. Your team gets their own access.
Running at Athena Towing today
- Weekly commission calculation from Towbook with per-driver rates, dispatcher fees, and gone-on-arrival caps, ready to approve
- Pay math covered by tests, so a rule change can't quietly change someone's check
- A check that every approved payroll actually lands in the books
- Private crew access by phone number and a texted code; leave the roster and access ends instantly
- An employee AI assistant that answers company questions and shows each person only their own pay
We build it for you
- Driver hiring and onboarding
- Driver scorecards: revenue per mile, response times, gone-on-arrival rates
- Dashboards with access set by role: driver, manager, owner
- Payroll submitted to your payroll provider after you approve it
- Hours and on-call tracking for hourly staff
- Bonus and incentive programs calculated automatically
Books & bank
Books built from the bank feed, categorized and reconciled, without QuickBooks.
Running at Athena Towing today
- Bank accounts synced daily, transactions categorized by AI and rules, and posted to the books
- Card-processor fees, withholdings, refunds, and payouts reconciled every week
- Loan payments split into principal and interest automatically
- A book-integrity audit with a dozen detectors, plus a daily guard against double counting
- Receipts emailed in, read, classified, and filed
- Bill radar the day before a big recurring bill, and a monthly subscription-creep audit
- Daily unpaid-job report and a Monday collections list
We build it for you
- Commercial accounts: statements, reminders, and aging for accounts that pay on terms
- Lender and insurance packets on request
- A tax-ready year-end package for your CPA
- Cash-flow forecasts and budget-versus-actual alerts
- One consolidated view across several companies you own
Email & admin
Your inbox sorted for you, with the urgent stuff pushed to your phone.
Running at Athena Towing today
- Email checked every 10 minutes, so nothing urgent sits unread
- Receipt and invoice attachments pulled out and filed automatically
- Urgent emails pushed to the owner in team chat
- A daily digest of newsletters and industry news, so the inbox stays clean
- Questions about odd bank transactions emailed to the owner, and the answers booked automatically
- Every email, chat, and decision saved to a private memory the system can search
We build it for you
- Draft replies to routine emails, waiting for your OK
- Contracts and leases read for renewal dates and deadlines
- Vendor bills scheduled for payment after your approval
- Documents sent for e-signature and tracked to completion
Fleet & maintenance
Every vehicle's service tracked, and the true cost of every mile.
Running at Athena Towing today
- Truck cost per mile (fuel, maintenance, repairs) calculated from your own books
- The truck a driver picks in Towbook bound to the customer's tracking link
We build it for you
- Maintenance tracker for every vehicle, with monthly reminders posted to team chat
- Maintenance and repair forecasts for the months ahead
- Live GPS and ELD data: closest truck, idle time, mileage by truck
- Compliance reminders: licenses, insurance, DOT inspections, permits
- Digital pre-trip inspections with photos
- Fuel-card transactions matched to trucks and drivers
- Truck accident and insurance-claim files built from the job record
Website & Google Ads
Ads synced with dispatch and the books, so Google learns which calls make you money.
Running at Athena Towing today
- Every ad call matched to the phone log and to the Towbook job it became
- Each job valued by profit (after driver commission and truck cost per mile) and sent back to Google Ads daily
- ROI by channel: call button, website, form, and organic, with true net and break-even cost per job
- Daily ad-leak audit plus a callback list of ad callers who didn't book
- Click-fraud shield, wasted-spend sweeps with automatic negative keywords, and a spend-cap guard
- Tracking watchdog that checks analytics and ad tags are actually firing
- Weekly site audit: security, SEO, speed, and domain expiry
- SEO crawl, weekly ranking-movement alerts, and Google Business Profile post drafts
We build it for you
- Busy-hour ad schedule blocks that switch themselves back on
- Google Local Services Ads managed alongside search
- Facebook and Instagram ads tied to the same profit tracking
- Landing pages for every service and town you cover
- Review responses drafted for your approval
- Competitor ad and pricing watch for your market
Advisor reports
A board of advisors that reads every number, every day.
Running at Athena Towing today
- Daily action brief and a close-of-day money brief
- Weekly finance, growth, operations, and risk advisors, a weekly review, and a monthly super-brief
- Tax reminders: quarterly estimates, year-end review, filing checklist
- Every brief scored for grounding against the real numbers, and the advisors tune themselves from feedback
- A critic that hunts for problems and sends the owner questions only they can answer
- An owner command line in a private phone chat, with a PIN on anything that touches money or payroll
- Live dashboards: finance and towing KPIs, plus the private owner dashboard
- Owner dashboard with 12-month projections and a what-if planner
We build it for you
- Custom dashboards for the numbers you care about
- A monthly packet for partners, investors, or your lender
Impound & repo
For impound lots and repossession companies, we build around your specific pain points.
Running at Athena Towing today
- Impound records synced from Towbook every 30 minutes
We build it for you
- Storage charges calculated daily against your state's fee caps, including free first-day and closed-day rules
- Lien deadlines tracked from day one: owner lookups, certified notices, newspaper ads, and court filings
- Owner and lienholder letters and court forms pre-filled from the vehicle record
- Release paperwork and payment collected in one step
- Repo assignments pulled in from your forwarding platform and lender emails
- Recovery condition reports and personal-property inventories with photos
- Law-enforcement notification after each recovery, logged with the time it was sent
- Personal-property release letters and redemption timelines tracked
- Lender and forwarder updates and invoices built from the job record
- Auction scheduling, listings, and abandoned-vehicle title paperwork
- Police holds and gate releases tracked, with a yard access log
Monitoring & security
The system watches itself, so you hear about problems before customers do.
Running at Athena Towing today
- Heartbeats and watchdogs on every scheduled job, with automatic restarts of anything that goes stale
- Server health monitoring and checks that live code matches the approved version
- Encrypted off-site backups with staleness alarms and verified restores
- Standing checks that re-prove important things are still true, every day
- Security watch: vulnerability scans, email-spoofing alerts, and self-healing secure tunnels
- Memory that consolidates and cleans itself, and skills it learns with the owner's approval
- Background research that watches for new tools and better ways to run the shop
We build it for you
- Monitoring and alerts tuned to your own systems
- Access reviews and an audit log of who touched what
- Disaster-recovery drills: prove your backups restore
Go deeper
The six core parts
01
Phones & Texts
Your crew gets first ring; the AI answers what they miss, quotes from your rates, texts customers, and hands dispatch a clean ticket.
02Towbook & Motor-Club Billing
Billing-portal data entry pre-filled for all the major motor clubs: dispatch matched to Towbook, deadhead miles calculated, a human checks and submits.
03Payroll & Commissions
Every driver's commission calculated each week from your jobs, with your real pay rules, ready to approve.
04Books, Bank & Reconciliation
Bank accounts connected, transactions auto-categorized, card processor reconciled — books you can trust without QuickBooks.
05Website & Google Ads
Ads synced with your dispatch software: every ad call traced to a job, true ROI after costs, and each job's profit sent back to Google, so it can bid on profit instead of phone calls.
06Advisor Reports
Daily, weekly, and monthly briefs on every mile, dollar, customer, and ad group — like a CFO, COO, and CEO reading your numbers for you.